Harnessing the power of email marketing felt like I had a full-time employee that never stopped who could sell, fetch leads, provide customer service, improve PR and save my time – and at a fraction of the cost!
Just quickly running through the benefits of email marketing can help you determine whether it would benefit your business enough as it could be very useful. Here are some key benefits of email marketing.
#1 – More Sales
Sending automated emails to prospects will ultimately convert some of them into paying customers. By educating them about what to consider when buying, what they may need, and how your product could benefit them over your competitors, you can influence them to buy from you instead.
You can also notify customers about any new products, recent clearance sales, or cross-selling promotions, and so on – the list is endless. Customers may turn into repeat-customers.
#2 – Increased, Retained Traffic
One of my biggest frustrations was being starved of traffic, and my previous business was most successful when I could buy traffic. But had I used email marketing, I could have retained that traffic to sell to them over and over again.
Building an email list will drastically decrease the risk of little traffic and maximise the monetary value of that traffic. And you can boost your business by sending traffic to any new content you create. Traffic is very important, especially for scaling and stabilising your business!
#3 – Collect New Leads
If you don’t already have a list of customer email addresses, or you want to increase your list size, you can create a system that generates leads for you. You could create landing (or ’squeeze’) pages offering signup bait (like a free digital resource) and then prospects give you their email address to receive the free resource.
#4 – Improved Reputation
Creating emails that help people is a great way of building trust and appreciation. As a consequence, prospects are much more receptive to your offers, they’re engaged, they listen to you and they’re more likely to buy.
Note that it’s important to care and create content that’ll help your prospects. Every day I receive emails from people thanking me for the benefits my work has provided.
#5 – Reduced Customer Service Strain
For my previous business, providing customer service was a large, stressful burden. Sending emails on autopilot educating my customers about how to use my products meant less emails asking for help and fewer returns and refunds.
#6 – Saved Time
By alleviating mundane tasks and not having to allocate as many efforts on other areas like selling and marketing etc, you’ll have more time that can be spent on other areas of your business. You can send emails on an automated schedule, so once you’ve written them, you can send them over and over again.
#7 – Acquire Valuable Data
Often undervalued, by using tools like scoring and tagging to measure key metrics, you can give points to those who interact in a particular way (like clicking on specific links). You’ll be able to determine their interests and build a profile of each subscriber to know what to sell them. You can also ask your audience for feedback about how to improve your products and services.
Thanks for Reading
I hope this info can help you decide whether any of the principles can be applied to your business.
You might want to get a copy of the Free Email Marketing Cheat Sheet to discover further ways email marketing can automate and benefit your business in practice. And see my Starting Email Marketing page if you’re serious about automating your business.
If you’ve found this email marketing post helpful, please share this page so others can benefit from it too.
Cheers! Best Wishes,